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The Innovation Toolkit: Money and Marketing

February 13, 2014 @ 8:00 am - 10:30 am

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During this interactive panel, participants will gain valuable insight into how to find and secure capital, to include accessing the angel investor and venture capital communities; how to prepare for and pitch to potential funders; and how to navigate the new opportunity of crowd funding. Participants will also learn how to apply key marketing strategies to their business including: positioning, targeting, channel strategies, key talking points, and how to determine the right marketing mix.

The panel members are from among this region’s most successful entrepreneurs, investors and advisors to emerging companies. Moderated by Bob Simpson, Founder and Managing Partner of Brinker Simpson & Co., LLC, Springfield, PA, the panel includes:

  • Michael S. Harrington, Partner, Fox Rothschild, LLP
  • Bob Cooper, Chief Marketing Officer, Zonoff
  • Joanne Lang, CEO, About One

Conference Agenda
8:00 a.m. – 8:30 a.m. — Registration & Networking
8:30 a.m. – 8:45 a.m. — Wecome & Introductions
8:45 a.m. – 10:15 am — Panel Discussion
10:15 a.m. – 10:30 a.m. — Wrap Up

Continental Breakfast Included

i2n’s Marketing and Money panel is part one of its “Innovation Tool Kit” series which will focus on topics of interest to the innovation and entrepreneurship communities in southeastern Pennsylvania. Funded in part by the Pennsylvania Department of Community and Economic Development’s Discovered in PA, Developed in PA program, the Ideas x Innovation Network (i2n) supports emerging growth businesses throughout their entire life cycle by leveraging the assets of our academic institutions and our partners to create a network of physical and virtual resources.

For more information about the conference or to become a sponsor, contact Marianne Stack at

Register Here


February 13, 2014
8:00 am - 10:30 am
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