ITAG Partnership Meeting – Inside e-Commerce – The Next Generation of Online Selling

February 18, 2021
4:00 pm to 5:00 pm

The Innovative Technology Action Group (ITAG) invites you to join us for our virtual quarterly partnership meeting. Don’t miss this great opportunity to engage with peers from across the tech industry and hear a special presentation on e-commerce.

During this presentation, an experienced e-commerce leader will share his insight into the not so obvious key differences between B2B/B2C e-commerce. You will learn why 97% of all e-commerce projects fail, and how to differentiate your business in an online world. Then an award-winning social media marketing and digital advertising expert will share frontline stories of enabling businesses to succeed in a marketplace where practically everything is online.

We will kick off the meeting with partnership matters before our featured presentations. At the end of the meeting you are warmly invited to enjoy our virtual networking session from 5:00 PM – 5:30 PM.

Advance registration required. Registration closes at noon on February 18. A Zoom link will be sent 30 minutes prior to the meeting to the email provided at registration. Attendees must log in through Zoom, there will not be a call in only option.

Refund requests must be made 24 hours in advance.

For questions or other information contact: Cheryl Korn, CCEDC Project Coordinator –


Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, PA. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

Bad Rhino won top Social Media agency award in 2016, 2017, 2018, 2019 and 2020 by the research firm Clutch. Bad Rhino has clients in E-commerce, specialty food, craft beer, restaurants, golf, real estate, staffing, technology, fitness, nonprofit, Fortune 500, and as well as several other small businesses categories.

Marty is the author of Great Beer is Not Enough

Gigi J. Kizhakkechethipuzha, CEO/CTO of Virtina and e-Commerce Strategist & Advisor is an Entrepreneurial Digital Transformation catalyst with 27 years of experience in increasing organizational value by delivering growth, reducing operational costs, and inspiring people with a get it done on time and budget attitude using innovation and, technology, entrepreneurial mindset.

Virtina is an e-commerce web design company that uses a humanistic, inclusive digital analysis framework, adaptive build methodology, and learnings from serving 1000+ e-commerce clients in the last 4 years to turn the industry statistics of up to 97% failure rate of e-commerce projects on its head. Additionally, Virtina is a certified expert and partner to 11 e-commerce platforms and one of the 7 members of e-Commerce Innovation Lab, an undertaking of, US Department of Commerce. Its notable clients include Steinway Brothers, Staples, and the world’s largest retail chain.


ITAG is an industry partnership dedicated to promoting Information Technology, Communications, and Technological Processes to all companies and individuals in Southeastern Pennsylvania as a means to become more effective in an increasingly sophisticated global marketplace. Visit to learn more.

ITAG is a regional initiative of the Chester County Economic Development Council. ITAG is supported with grant funds from the PA Department of Labor and Industry through the Chester County Workforce Development Board and contributions from the private sector.

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