Scaling for Growth – Five-part Series

This five-part series helps prepare emerging as well as established companies by offering timely topics and tools from expert presenters. This series is intended for businesses, startups, entrepreneurs and those thinking about launching their idea to take action – and grow.

Participants can register for one or more sessions – or all five. Those registering for the full five-part series save $50.00. Note: This Scaling for Growth series is offered to all current i2n Entrepreneurs at no cost! Please look for an email with your exclusive i2n Entrepreneur registration code.

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Friday, September 27: Shaping & Telling Your Story

How we develop and present our “story” is crucial – from building and delivering our vision, bolstering our own self-confidence, securing funding, and more. This customized program will prepare you to thoughtfully develop – and deliver – your story in an engaging and compelling way. Craig Smith is an experienced and dynamic presenter who will speak on the power of storytelling to build communities around your brand. Craig has partnered with some of the world’s largest brand- Google, Samsung, HP and more – to help bring their products into the world of multimedia shopping. Craig has appeared on the shopping platform QVC more than 4,000 times and recently appeared on CBS Saturday Morning.

Friday, October 11: Marketing & Branding

Identifying and reaching our target audiences is key to continued growth. This session will uncover marketing tools you can adapt to ignite or continue to fuel the growth of your business. Wendy Verna is the founder and president of Octo, a marketing, branding and design firm that has been helping companies grow for more than 30 years. Wendy will help you take the guesswork out of identifying who your customers are and what marketing decisions need to be made to best engage them. Wendy expertise is uncovering and leveraging your unique marketing messages and advantages, and turning them into conversions, deliverables and relationships.

Friday, October 25: How to Ask for Money

Seeking and securing funding to help launch and grow your idea or business can be daunting, and our panel discussion of entrepreneurs who have traveled this path combined with advisors who guide the way will share wisdom from their experiences, helping to make your journey smoother. From Friends & Family, Angels and VC’s to grants and traditional financing, this is a must attend session.

Friday, November 15: Legal 101

From intellectual property and patent law to how and why to structure your company, we’ll cover a myriad of legal topics to help you navigate your business’s formation and growth, and answer questions most entrepreneurs haven’t thought of yet! A partner with Fox Rothschild, Terry Kerwin advises startup and growth-stage companies across a range of industries. He works with clients on a variety of matters from formation to exit, including: corporate governance, private equity and venture capital transactions, commercial contract preparation and review, buy-sell agreements and shareholder disputes, and more.

Friday, December 6: Human Resources 101

Managing people – and timing your growth – are crucial to navigating a successful business, whether at launch, or over key milestones moments. Our experienced HR professionals will offer thoughtful guidance and advice ranging from payroll services to creating an employee handbook, and more. Lauren Williams is an experienced HR professional who is expert at guiding business leaders through all stages of growth. As CEO of Workplace Harmony, Lauren and her team have worked in-house as well as outsourced HR team members and are trusted subject matter experts in all aspect of Human Resources.

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Notes:

• Advance registration required.
• The five-part series discount is only available until noon on September 26.
• Registration for each session closes at noon on the day prior to each session.
• Those i2n Entrepreneurs who register to attend one or more sessions using their “no cost” code and who “do not show” will be asked to pay a $25.00 no show fee.
• Due to security, attendees will be sent a QR code to enter the building. Please check your emails the day before.